BACKGROUND AND CHALLENGE

Amana Capital Limited is a financial company that is based in East Africa. It is a licensed and regulated by the Capital Markets Authority as a Fund Manager since 2003 and by the Retirement Benefits Authority since 2004. Amana Capital manages money on behalf of individuals, families and corporate organizations.
The challenge was to totally rebrand the current brand architecture of the company. Both externally as well as internally. Being a boutque style financial company with a specific niche it needed to appeal to its target audience.

SOLUTION

EliteGlobal Branding took the challenge head on and was able to revamp the brand. Working with their exsiting style guide, EliteGlobal was able to reconfigure their brand so that the internal associates could identify with the brands’ vision for the company moving foward hence increasing the value proposition that the employess could present to their clients.This included recreating the brand identity design, infographics, marketing materials, internal documents , print media, marketing materials and relaunching the brand.

Amana Capital Advertisement:

Billboard and banner design for Amana Capital an investment company