BACKGROUND AND CHALLENGE

Bidco Africa is East Africa’s leading manufacturer of Fast Moving Consumer Goods (FMCG). Started in 1985 as a soap manufacturing plant in Nairobi, Bidco has continuously grown over the years to be the home of some of East Africa’s most loved brands across the edible oils & fats, Hygiene and Personal care and most recently Food and Beverage brands The challenge for EliteGlobal was to showcase the company’s brand position in the community and highlight their social accountability.

EliteGlobal Branding was able to strengthen the brand position in the community by creating a website dedicated to their slogan “ Bidco Inspires”. This was in collobaration with the African Warrior Magazine.